Groundhog Day. A time that immediately brings to mind Bill Murray’s movie. I had thought that maybe there were no more ideas for this sale theme but fortunately the concept of “six more weeks” of winter was enough to think of something new.
I had draw a few groundhogs until I settled on the final design. In real life, their noses are higher up and point out more. Next time, I’ll go for a less “Disney” design.
While finishing up this banner, I quickly added some more frames for the groundhog such as the wink and moving the mayor over to make things more smooth.
Click the images below for screenshots of the Canadian and US newsletters: