Groundhog Day Sale (2016)


Groundhog Day. A time that immediately brings to mind Bill Murray’s movie. I had thought that maybe there were no more ideas for this sale theme but fortunately the concept of “six more weeks” of winter was enough to think of something new.

I had draw a few groundhogs until I settled on the final design. In real life, their noses are higher up and point out more. Next time, I’ll go for a less “Disney” design.

Click the above image for the animated 1920x1080 desktop version!

Click the above image for the animated 1920×1080 desktop version!

While finishing up this banner, I quickly added some more frames for the groundhog such as the wink and moving the mayor over to make things more smooth.



Screen Shot 2016-01-28 at 5.36.04 PM

Screen Shot 2016-01-28 at 5.36.32 PM

Click the images below for screenshots of the Canadian and US newsletters:

CA-Groundhog-newsComplete US-Groundhog-Day-newsComplete

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